2011年10月3日星期一

This language is entrenched

This approach to metaphors has a Rosetta Stone Store significant impact on understanding agents within a system: if absolute metaphors are prevalent in human systems, what are the absolute metaphors that are pervasive within an organisation AND how do those Rosetta Stone Language metaphors "constitute the perception of reality as a whole"?Let me simplify all of this with a real example.We've been doing some in-depth work within the mining industry here in South Africa - doing multiple narrative enquiries across Rosetta Stone Greek different mining groups. As we've done this we've begun noticing a pattern within the stories about mine safety that seems to be persistent.The language around mine safety is saturated Rosetta Stone Software with policing terms. We speak of safety officers, accident investigations and the list goes on.This language is entrenched in structures and is almost sub-conscious within the mine sector. Again and again, the policing metaphor has surfaced. So much so that we've begun to see it in the light of absolute metaphors, or what we call base metaphors.Consider the implications of an unhelpful base metaphor of this nature in a South African context. If you're a middle aged black South Africa the police have potentially very negative connotations. They were the people who invaded your houses at night, discriminated against you, abused you and sometimes were even people from your own community.Consider the inverse. If you're a young South African, your experience of police is likely to be one where corruption is rife, that they cannot be trusted and are often prone to laziness.Now, if Rosetta Stone Language a new safety initiative is launched in a system where the policing base metaphor is prevalent, how would that affect people's behaviour in light of the connotations associated with policing? You're likely to be skeptical, see it as a corrupt process and unfair.We have often found multiple base metaphors within organisations, not all of them as negative as the policing example. We believe an awareness of what the possible base metaphors are within your organisation is vital in the context of implementing interventions to shift negative patterns in a complex system.Perhaps you would now like to be on the look out for the "6 metaphors a minute" that occur within your organisation? You may also want to Rosetta Stone Hindi find out the prevalence and pervasiveness of those metaphors.

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